Cohart Storefront tool is an optimized view of your artist profile and available works to help capture sales through your social media channels, and grow your audience.
What is the Cohart Storefront?
Why you should use the Cohart Storefront
Viewing your completed Storefront
What is the Cohart Storefront?
The storefront allows artists to feature and sell their artwork with a simple link that plugs into their link-in-bio, removing the need to build a personal website. The storefront can also be used at in-person studio visits, art fairs, or anywhere artists grow their business and community. Cohart manages all their logistics, insurance, and authentication, building buyer confidence for high-value sales (the average sale for Cohart artists is $5,000). There are also built-in “make an offer” tools and flexible payment plans for buyers.
In addition, the storefront streamlines how visual artists can build their community, and help their fans become high-intent collectors. With an easy subscribe button, their audience receives real-time notifications that replace long email newsletters for first access. When buyers do collect, they can showcase their art purchases in their mobile wallets, which helps artists build their referral network.
Your Storefront includes:
- a preview of your biography
- a quick Subscribe button to capture the audience
- 10 artworks you'd like to highlight
- 5 external links of related news or events
- your sales history
- your top 5 collectors
Imagine you drop a new artwork on Instagram. How do people buy it? Typically they’d have to DM you or search for it on your other website(s). Now you can feature it directly in your Storefront and they can purchase it in just a few clicks.
All Storefront sale logistics are managed by the Cohart team — we’ll get your work from point A to point B, insured.
Cohart charges a flat 8% shipping rate to domestic buyer and 10% shipping rate to international buyer.
How to access the Storefront
Navigate to your Artist Dashboard and find the Storefront option in left sidebar.
Why you should use the Cohart Storefront
- If you are an artist without e-commerce websites, you can direct a potential buyer to a place where they can immediately purchase art.
- Artists are offering an option for potential buyers who want the confidence to buy from a reputable company.
- You are providing a link for immediate purchase, and then have less concern of losing a potential sale because a buyer cannot figure out where to purchase.
Editing your Storefront
From your Storefront, you can add external links and other custom information that you’d like to feature. Treat this just like your LinkTree— you can include things like an article you were featured in, any upcoming shows you might have, a link to your website, other social platforms, etc.
Use the preview panel on the right hand side to view your updates in real time.
Edit your Bio
The Profile page and Artist Dashboard are designed to store all of the information about you and your practice. You can edit your biography through your Profile or through the Storefront tools. Edits will be reflected in both places.
Feature your Artworks
You can feature up to 10 artworks in your Storefront! Click on “Select an Artwork to Feature” to choose from your inventory of uploaded artworks.
Drag and drop to reorder your artworks according to preference.
Add External Links as Content Cards
You can add up to 5 external links or content cards to your Storefront, such as websites, social accounts, information about an upcoming exhibition, articles, etc.
If you currently have less than 5 cards added to your Storefront, you will see a button to add a custom card, click on it to fill in your card’s information (the title, URL, description and optionally a thumbnail image).
Click ‘Save’ to preserve your changes and see the card show up in the preview panel.
Drag and drop to reorder your content cards in order of preference.
Add your Sales History
To start building your Sales History, you can upload previously sold artworks to your profile and choose “Mark as sold”. Add the selling price and date of sale (and the collector if they’re already on Cohart!) to the artwork listing.
View our Uploading Guidelines for more information on marking an artwork as sold & other listing options.
Then toggle “Show sales in public profile” in the Sales tab of the Artist Dashboard.
Your Sales History can be made visible or be hidden from your Storefront by toggling the eye icon on or off. The same can be done with Top Collectors.
The Sales History visibility settings in the Storefront and Artist Dashboard are synced. Whether you choose to show or hide your sales graph here, it will also be shown or hidden in your Artist Dashboard.
Feature your Collectors
Collectors need to be associated to the artworks that they purchased in order to be featured on your profile.
If you don’t have any collectors on Cohart yet, you can invite your collectors to join by navigating to the More option in the left sidebar, and select Invite My Collectors.
We can also help you add collectors to your Cohart network; please contact our team via the help buttons in the Artist Dashboard; we’ll reach out with next steps!
The order of collectors cannot be rearranged, but you can remove and add collectors at will.
Viewing your completed Storefront
Your completed Storefront will look something like this:
Add your Storefront to your Social Accounts
Navigate to the “Share my Storefront” button in the top of the preview panel to copy your Storefront URL. Add it to the link/URL field on your social profiles to start using it!
You can also click “Download QR code” to save a PNG copy of the QR file. You might use this on a business card, at an art fair, or at an exhibition as a way to process sales or give interested collectors a way to stay in touch.